E-commerce
Premium Fashion Brand
Rebuilt for the phone, where the sales were leaking.
Industry
Fashion
Timeline
11 weeks
Package
Premium
The challenge
Most of the brand's traffic came from Instagram on a phone, but the site had been designed on a desktop for a desktop. Images cropped badly, the menu buried collections, and mobile checkout asked for too much.
The solution
We rebuilt the storefront around the phone first, with a swipe-driven lookbook, a sticky add to cart, and a wallet-based checkout that removed most of the typing. Desktop inherited the mobile decisions rather than the other way around.
The outcome
Mobile conversion improved 2.8 times after launch. The lookbook became the most visited page on the site, and cart abandonment on phones fell sharply.
What was delivered
Ninety percent of our customers shop from bed on their phone. Now the site actually knows that.
Marcus B.
Creative Director · Atelier Voss
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